Job Title: Marketing Coordinator

Reports To: Marketing Manager

Location: Wenzel's Headquarters (WD18 9TB) - Willing to travel to other Wenzel’s sites as needed

Contract Type: Full-time (Permanent)

At Wenzel’s the Bakers, we’re proud to be a family-owned business with over 50 years of baking heritage. Built on quality, passion, and tradition, we combine our roots with a modern, forward-thinking mindset to deliver great-tasting products and standout experiences across our stores and online.

Role Overview
We are looking for a highly creative, hands-on Marketing Coordinator to own and elevate our social and digital presence. Supporting the Marketing Manager, you will act as the voice of the brand across all platforms, creating engaging, trend-led content, building our community, and driving real business impact.

This is a fast-paced, content-first role for someone who lives and breathes social media, is confident behind the camera, and thrives on taking full ownership from idea through to execution.

Key Responsibilities

Social Media Ownership

• Manage and grow all social media channels including Facebook, Instagram, X, TikTok, and LinkedIn

• Plan and deliver a consistent, high-quality content calendar

• Take full control of content from idea generation to post scheduling

• Spot trends, cultural moments, and reactive opportunities quickly

• Continuously optimise performance using insights, analytics, and competitor awareness

Content Creation (End-to-End)

• Create engaging, platform-native content (Reels, TikToks, carousels, etc.)

• Lead in-house product and lifestyle shoots (photo & video)

• Be comfortable appearing on camera when needed

• Maintain strong visual identity and brand consistency

• Use tools (e.g., CapCut, Canva, Adobe Creative Suite) to produce high-quality content

Copywriting & Brand Voice

• Write compelling, on-brand captions and marketing copy

• Adapt tone of voice across platforms

• Contribute to wider campaign messaging and launches

• Support planning and execution of community-driven content

Community Engagement

• Manage comments, DMs, and customer interactions in a timely and engaging way

• Build a strong, loyal community through proactive engagement

• Identify and respond to customer feedback and trends

Email Marketing & CRM Support

• Support the planning and execution of email campaigns

• Write engaging email copy and assist with campaign builds

• Contribute to growing and engaging the customer database

• Support seasonal campaigns, offers, and product launches

Campaigns & Collaboration

• Support integrated marketing campaigns across social, email, and in-store

• Work closely with the Marketing Manager to bring campaigns to life

• Assist with influencer outreach, partnerships, and collaborations

• Contribute creative ideas in team brainstorms

Requirements

• Proven experience in a social media or marketing role (ideally in food, retail, or hospitality)

• Strong understanding of Facebook, Instagram, TikTok, and LinkedIn content

• Confident creating short-form, trend-led content

• Excellent copywriting and communication skills

• Experience managing social media end-to-end

• Proactive, self-starter with strong ownership mindset

• Highly organised and comfortable managing multiple projects

What We’re Looking For

• Someone who takes initiative and runs with ideas

• Ability to multitask several projects at once

• A strong creative eye with attention to detail

• Passion for food, lifestyle, and brand storytelling

• Trend-obsessed and culturally aware

• Comfortable working in a fast-moving, hands-on environment

Desirable

• Influencer or creator collaboration experience

• Design and editing skills

• Experience with CRM platforms

• Basic analytics and reporting skills (Meta and GA4)

What’s in it for you

• Competitive salary

• Opportunities for professional growth and development

• A dynamic and supportive work environment with a 24/7 Wellbeing Centre

• 28 days holiday + Birthday Off

• Staff incentives & 50% discounts on products and free meals on shift

• Work laptop & phone

Wenzel’s the Bakers is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.

Join a supportive and dynamic team where your skills and expertise will make a real difference across our estate.